Tuesday, 4 December 2012

Organizing an International Golf Tournament: 3 Things You Should Note to Make it Successful

If you are a corporate organization that is involved in golfing, you may, from time to time, find yourself having to organize events such as golf tournaments. These events often give such companies a good opportunity to do some marketing, so as to ensure that they end up getting better exposure. However, when you are given such a task, it can also go the wrong way if you are not careful. For instance, if you are going to organize a golfing event and it ends up flopping, you will find it very hard to redeem yourself in future, especially if you are doing this kind of thing for the first time.

This means that when you are organizing a golf tournament or any other golf related event, it is always a good idea to keep an eye on the little details to ensure that you get them right. Most of the time, it’s the little details that usually matter in making such an event succeed or fail, rather than the big things. By making sure that you pay attention to them, therefore, you will be reducing the amount of work you need to do to make the event successful. Some of these things include:

Choosing the Golf Facilities Wisely

One of the most important things that you need to do is make sure that you choose the venue for the tournament wisely. When doing this, you would need to consider many things, such as the kind of effect you are going for and the ability for the people involved in the tournament to get there fast. For instance, if you are organizing a tournament that is going to be attended by people who are amateurs, it would be a good idea to reduce the cost of the tournament. This can be done by hosting the tournament in a facility that is not too expensive for them to get to or use. If you are looking to host a tournament with an exclusive feel to it, however, you will need to make sure that you do a bit of research to find out which these are, and then book them even if they are halfway around the world.

Providing Proper Logistical Support

In some cases, it’s usually a good idea to also offer proper logistics for the tournament so that it can be well attended. For instance, if the tournament is going to be hosted in another country, you can try to talk to the different airlines you have access to, and then ask them to offer you a few deals for using their services. For instance, you can book many flights on their airline at reduced fares, thus reducing the cost of the transport. In some cases, you can even ask them to be sponsors of the event, so that they can offer such discounts and also get an opportunity to market themselves through the golf tournament. This is a very good way of keeping the cost of the transport low for everyone involved.

In addition to that, other logistical issues you may need to work on include making sure that you arrange for accommodation for everyone who is going to attend the event, including the players, journalists, and officials for the game. Doing all this will make it much easier for the events to run smoothly without having your company getting a bad reputation as a poor event organizer. Consulting all the different golf courses you are planning to visit and then making sure that they are ready for the event is also a good way of making sure that you are prepared for the same.

Also, remember to arrange for logistics to ship the participants’ golf clubs over because most serious players will be bringing lots of golf clubs and accessories. The rule in the industry is to never ship these clubs through the normal baggage check-in with the airline since it can be very expensive. So find a provider who can provide these shipping services to cover all the tournament’s players.

Doing Proper Marketing of the Event

Lastly, you will need to ensure that you market the event as much as you can. This is important since it will encourage more people to join the event, and will also increase the profile of the business. These days, there are many ways of doing marketing, including the use of social media and online marketing methods. You can take advantage of this to spread word of the event quickly and effectively.

In summary, arranging a golf tournament requires you to do a lot of work to ensure that it goes smoothly and that it turns out to be a success for everyone involved. This is especially so if there is a lot of travelling involved in the event, which can complicate things further.

Katelyn Hefner is self proclaimed sports addict. She is very much interested in golf and football and loves blogging about it. She knows all the places that provide the best golf club shipping services in town.

Organizing an International Golf Tournament: 3 Things You Should Note to Make it Successful

1 comment:

  1. I really appreciate your post and you explain each and every point very well. Th content is amazing, keep posting friend it will be very helpful for everyone .You made some good points. Thanks for it.

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